In the early 80’s, a young shopkeeper named Helena Stuart began designing her own line of intimate apparel – flirty and fashioned to meet a modern woman's needs. Even with a toddler, a newborn, and a shop to run, she managed to cut and sew samples at night on her living room floor. As her own best advertisement, Helena layered bras and camisoles with vintage dresses, tee and slips, daring her customers to do the same. She innocently helped sow the seeds for a generation of downtown girls who would begin wearing lingerie as outerwear, turning popular culture inside out.
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