In 1996, New Zealand–native designer Rebecca Taylor and her business partner, Elizabeth Bugdaycay, launched their own label in Taylor’s name. The feminine, kittenish collection with soft silhouettes and sophisticated detailing has established a strong presence both in New York and in Asia since its Gen Art debut in 1997. In addition to her whimsical blouses, pencil skirts, knits, and day dresses, the designer has added shoes, handbags, and jewelry to her commercially successful label.
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