Quoting from the designer herself, Amy Smilovic, she says "I’ve not been constrained by what’s not possible and I simply design the line around what’s absolutely smashing and what I know I would wear. Everything in the line must pass the ‘casual chic’ test. If an outrageous silk jersey dress doesn’t look incredibly smart with a little leather jacket, then the design goes straight out the window. I love details and frills on my skirts, but they’ve got to pair wonderfully with a tiny tee or the outfit doesn’t work for my lifestyle."
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